We believe the solar industry is positioned to rapidly grow in importance as a global source of energy.

Solar has distinct advantages even compared with other renewable energy sources.
Solar panels are a versatile energy application that can be placed on rooftops and building facades, as well as used on large-scale solar farms.
Solar PV is a form of "distributed" power generation, meaning the solar cell is ordinarily located close to the load (the end users of electricity), which minimizes the need for building new electrical grid infrastructure—an expensive and politically problematic challenge. Also, Solar PV generates power during midday, which is peak demand (and pricing) on traditional electricity grids.
Finally, as PV remains a relatively immature industry, PV power generation costs will continue their dramatic decline.
